Case Study: Accelerating Growth—From Small to Medium in 3 Months Client: A UK-based supplement brand
- Marcio Fasano
- Jun 8
- 2 min read
Background:
A promising UK-based supplement business had a strong niche product, but it was struggling to break through in the competitive health & wellness market. The brand’s challenges included:
Limited digital strategy: They relied heavily on a single acquisition channel with no diversification.
Resource constraints: Small team, limited marketing budget, and no internal technical team.
Poor scalability: Their campaigns were too generic to target the right audiences at the right time.
The Challenge:
High customer acquisition costs due to non-optimized campaigns.
Low brand visibility and weak online presence compared to competitors.
Inconsistent revenue streams, making it risky to invest in growth initiatives.
Ascendia Prime’s Approach:
Ascendia’s technical and product teams worked closely with the client from day one. The partnership kicked off with a customized growth strategy that included:
✅ Comprehensive data analysis:
Ascendia’s experts analyzed historical sales data, customer journeys, and competitor activity to identify high-intent audiences and seasonality trends.
✅ Tailored campaign structures:
Instead of one-size-fits-all, campaigns were split by verticals, product types, and regional demand.
Weekly performance monitoring allowed agile adjustments and granular optimizations.
✅ Technical integration:
The technical team streamlined all tracking systems, integrated advanced analytics dashboards, and improved conversion tracking accuracy.
✅ Product strategy replication:
Drawing from Ascendia’s proven track record in performance marketing, the product team replicated successful tactics from similar verticals—such as dynamic retargeting, custom content creation, and affiliate partnerships.
Results in 3 Months:
Revenue increased by 250% through diversified acquisition channels and retargeting strategies.
Conversion rates jumped by 40% thanks to tailored landing pages and personalized messaging.
Marketing ROI improved by 300%, freeing up capital for reinvestment into new products.
The Transformation:
Within three months, the supplement brand evolved from a small business to a solid mid-tier player in the UK market. The company expanded its product range, launched three new SKUs, and attracted new partnerships in the health & wellness space.
This case study highlights the critical role of Ascendia’s customized strategy, technical expertise, and product team collaboration in unlocking a brand’s growth potential. By treating the brand’s business as a unique entity rather than applying a cookie-cutter solution, Ascendia turned data and insights into actionable, profitable outcomes.
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