Retargeting, Rebuilt: Vertical-Specific Journeys That Lift Sales 30%–150%
- Marcio Fasano
- Dec 23, 2025
- 2 min read

Ascendia Prime Retargeting isn’t “one pixel fits all.” It’s a customised remarketing engine built to match how people actually buy in each vertical — because what converts a skincare shopper is not what converts a fashion buyer, a subscription customer, or a high-consideration SaaS lead.
Retargeting that adapts to your vertical, not the other way around
Most brands retarget everyone with the same generic ads: “Come back and buy.” That’s why performance plateaus. Ascendia Prime builds intent-based journeys that change by category, product type, and customer behaviour — from first product view to cart abandon to repeat purchase.
Examples of how we tailor by vertical:
Fashion & Apparel: size/stock urgency, bundle logic, “complete the look,” and cart recovery sequences that protect margin (not constant discounting).
Beauty & Skincare: ingredient/benefit messaging, regimen builders, social proof loops, and replenishment timing that drives repeat orders.
Health & Supplements: trust-first angles, compliance-friendly creatives, education-led retargeting, and subscription uplift pathways.
Home & Lifestyle: category navigation retargeting, seasonal hooks, and upsell flows that raise AOV without spiking returns.
Subscription & Digital: trial-to-paid conversion journeys, churn prevention sequences, and value reminders that reduce drop-off.
Where the uplift comes from (the part most brands miss)
We don’t just “show ads again.” We map each audience segment to the next best action: reassurance, urgency, value, or simplicity — then iterate fast. That’s how we consistently unlock incremental sales lifts from 30% up to 150%, depending on traffic volume, conversion rates, and funnel health.
Lightweight setup. Always-on optimisation.
Implementation is fast, and once live we monitor, customise, and optimise continuously — because retargeting wins are made in the daily tweaks: audience logic, frequency, creative rotation, landing path, and timing.
Want to see what your uplift could look like?
Book a courtesy call and we’ll walk you through a simple forecast based on your current traffic and conversion rate — no hard sell. We’ll share the strategy, you call the shots.
Get in touch and let’s turn your “almost buyers” into consistent revenue.
Speak with an Expert https://calendly.com/marcio-fasano-ascendiaprime/15min



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