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How an Italian Fashion Brand Expanded Successfully into the UK Market with Ascendia Prime

  • Writer: Marcio Fasano
    Marcio Fasano
  • Jun 7
  • 2 min read

How an Italian Fashion Brand Expanded Successfully into the UK Market with Ascendia Prime


The ChallengeA prominent medium-sized fashion brand from Italy, “MViva,” sought to expand its presence in the competitive UK market. Despite investing in campaigns with a well-known industry network, MViva faced significant challenges:


  • High costs with minimal return: Their campaigns produced inconsistent results, with sales growth stagnating at a mere 10% year-on-year.

  • Limited visibility: Despite working with a major network, the brand struggled to stand out amidst stiff competition and crowded platforms.

  • Fragmented support: A lack of dedicated account management left them with generic strategies, not tailored to their unique needs or UK market demands.


The Solution


ModaViva turned to Ascendia Prime, seeking a partner that could provide:


Bespoke performance marketing strategies tailored to their brand and target audience.

No monthly fees or subscriptions, with all campaigns run on a commission-only basis.

Specialized account management, with experts in fashion retail and the UK market.

Advanced anti-fraud tools to ensure clean, high-quality traffic and genuine sales.

Full transparency and control via a real-time dashboard, enabling ModaViva to track performance and optimize strategies.


Ascendia’s Approach


  • Custom Audience Segmentation: Ascendia identified high-intent fashion buyers in the UK using proprietary data and analytics.

  • Dynamic Retargeting & Remarketing: Leveraged Ascendia’s exclusive retargeting technology to re-engage bouncing visitors, converting them into loyal customers.

  • Affiliate Expansion: Tapped into Ascendia’s extensive network of over 17,000 vetted affiliates, engaging relevant publishers and influencers in the fashion sector.

  • Always-On Optimization: Provided 24/7 support with real-time monitoring and campaign adjustments, ensuring consistent performance and maximum ROI.


The ResultsIn just three months, MViva saw transformative growth:


Sales increased by 200% compared to the previous period.

Cost-per-sale dropped by 35%, making their investment more efficient.

Brand visibility skyrocketed, thanks to Ascendia’s strategic affiliate partnerships and dynamic retargeting efforts.


Client Testimonial“Partnering with Ascendia was the turning point for our UK market entry. Their expertise, transparency, and personalized approach were unlike anything we experienced before. The results speak for themselves — we now have a profitable, sustainable presence in the UK fashion market.”


Conclusion


Ascendia Prime’s tailored, data-driven strategies empowered MViva to overcome challenges, optimize spend, and achieve remarkable growth in the UK. Ascendia’s commitment to partnership, performance, and innovation set them apart as the ideal marketing partner for brands looking to scale — with no upfront costs and no risk.


 
 
 

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