Thanksgiving 2025: A Note of Gratitude to Our U.S. Partners

In performance marketing, numbers tell a big part of the story: EPCs, ROAS, AOV, conversion rates, LTV.But once a year, it’s worth pausing to remember who is behind those numbers.

This Thanksgiving, all of us at Ascendia Prime – the UK network with a global presence – want to say a genuine, heartfelt thank you to our American clients, agencies, and partners.

You didn’t just “run campaigns” with us.You trusted a relatively young network, based across the Atlantic, to handle something very serious: your growth.

Thank you for your trust

You gave us access to your brand, your data, your audiences, and often your board-level targets.

You trusted us to:

• Plug directly into your tech stack

• Retarget your hard-won visitors

• Work with your affiliate partners and publishers

• Represent your brand to our 17K+ partners worldwide

  
  

Trust is not a KPI you see in a dashboard, but it’s the foundation of every result we’ve delivered together. We don’t take it lightly.

Thank you for the opportunity to prove a different way of doing “network”

The performance space is crowded. You had no shortage of options in the U.S.:

• big legacy networks

• in-house programs

• pure tech platforms

• “black box” solutions promising magic

  
  

And yet, many of you chose to test Ascendia Prime because you felt something wasn’t working anymore: opaque fees, slow support, “set and forget” campaign management, or strategies that looked good in a deck but didn’t move the revenue needle.

You gave us a chance to show a different model:

• Pure pay-for-performance. No network fees, no retainers, no “mystery line items”.

• 24/7 responsiveness. Real humans on WhatsApp, email, and Teams, not tickets that disappear into a queue.

• Radical transparency. You see where traffic comes from, what’s working, and where we can push harder – or pull back.

• Strategy first. Not “throw it in the marketplace and hope”, but structured plans for retargeting, remarketing, and incremental growth.

  
  

Those opportunities – to audit, fix, and scale – are what made Ascendia Prime what it is today.

Thank you for the challenges (they made us better)

Some of our best innovations came from tough American briefs:

• “We’re spending heavily on Meta and Google. Show us incremental revenue, not cannibalisation.”

• “Our cart abandonment is brutal. Can you recover real revenue, not vanity clicks?”

• “Our compliance rules are strict. Can you still work with this vertical without cutting corners?”

  
  

Because you asked difficult questions, we were forced to:

• refine our retargeting playbooks

• build cleaner, more auditable tracking flows

• develop nominative coupon strategies and safer promotional frameworks

• focus on incremental sales instead of just volume

  
  

Every campaign we run today – whether it’s for a fashion brand in New York or a SaaS platform in California – is better because earlier clients pushed us to raise the bar.

Thank you for treating us as partners, not vendors

The most successful programs we’ve run in the U.S. had one thing in common: collaboration.

You invited us into:

• weekly performance calls

• agency huddles

• Q4 war rooms

• product launches and re-brands

  
  

You shared real numbers, real constraints, and sometimes real pain points. In return, we gave you honest feedback – even when it meant saying:

• “This payout won’t attract the quality of partners you need.”

• “Your funnel friction is costing you conversions before we even retarget.”

• “We can scale, but only if we fix tracking and attribution first.”

  
  

You didn’t just want “traffic”. You wanted thinking.Thank you for letting us bring both.

What you can expect from Ascendia Prime going forward

Gratitude is nice, but it has to translate into action. So here’s what we commit to our U.S. clients for the year ahead:

1. More depth in strategy, not just more campaigns

We will continue to focus on quality over quantity:fewer random tests, more structured experiments aimed at incremental revenue, better LTV, and sustainable scaling.

2. Stronger support for agencies

We know many of you are managing multiple brands and insane Q4 calendars.We’ll keep acting as your silent performance layer – giving you tools, reporting, and ideas you can confidently present to your own clients.

3. Continuous optimisation of retargeting & remarketing

As cookies fade and privacy rules tighten, retargeting is changing fast.We’re investing heavily in:

• smarter audience segmentation

• creative testing frameworks

• cross-device and cross-channel consistency

  
  

So you pay only for real, attributable outcomes.

4. Uncompromising transparency

No hidden uplifts. No surprise “network fees”.If we can’t prove the value in numbers, we don’t deserve the budget. Simple as that.

A personal note

From London to New York, Miami, Austin, Chicago, LA and beyond:

Whether you entrusted us with a small test budget or a significant chunk of your performance spend, please know this:

Every sale we help you drive is the result of shared trust, shared risk, and shared ambition.

On behalf of the entire Ascendia Prime team:

• Thank you for taking our calls.

• Thank you for answering our late-night emails.

• Thank you for letting us be part of your growth story.

  
  

We don’t see you as “American accounts”.We see you as partners who believed that a performance network could be more transparent, more strategic, and more human.

From our team to yours, Happy Thanksgiving.

May your dashboards be green, your conversion rates healthy, and your Q4 strong – and may we continue to earn your trust, one campaign at a time.

Ascendia Prime Only outcomes. Never excuses. Web www.ascendiamedia.co.uk | contact@ascendiaprime.com | Book a Call https://lnkd.in/eyZchiNT